The first step to any creative endeavor is ideation. In fashion, years of honed craft and expert knowledge are as important as paying attention to the world around you. Before we can create a must-have collection, we need a solid foundational understanding of the latest trends.
Tracking trends is not a linear process because they can come from anywhere, even the latest viral videos. Our designers follow everything from street style to couture designs seen on international runway stages. Every moment of fashion is unique, and trend-setting is no longer restricted to established, luxury design houses. Online fashion communities create viral style moments that set the stage of the season as much as a New York Fashion Week runway.
In this social media-driven age, many trends find their footing online. Celebrity posts make big waves, especially when they get adventurous with a look. When clothing goes viral, the key elements of design trickle into ready-to-wear lines. We take the elements into consideration to understand what it is about the look that is catching, so we can infuse it into our next collection. Maybe it is the flattering fit, the unique details or the modish color.