On Wednesdays,
Shooting the new collection
We Wear New
The girls are high-energy after our weekly Alfred Coffee order. Melani stays photo-ready.
Cat’s first reaction to her itty-bitty look
The accessories corner
Shooting our new bubblegum pink party dress is getting us all talking about the weekend.
OFFICE THINGS
The team is working on video plans for our latest campaign and putting the finishing touches on our new eBoutique.
The face behind these shots. It’s giving: trying to play while your friends need to study.
Littil, our photography and film extraordinaire
We don't know what's happening here.
Getting nostalgic with some vintage LUCY polaroids
Pose inspo. Posespo?
Vignettes: they're only sometimes glamorous.
SKETCHES OF NEW SUMMER MINIS
Our designer, Alexa, gives us an exclusive look at her design process. The orange and yellow hair was a creative choice.
Is it too early in the day for rhinestones?
LAST LOOKS
Tony will employ his photo editing magic to make this blue screen shoot read high fashion.
SHOP THE LOOKS
